Germany is Guest of Honor at the Abu Dhabi International Book Fair (May 23–29, 2022)
Germany’s Guest of Honor Pavilion
Germany opens its 2022 Guest of Honor (GOH) program at the Abu Dhabi International Book Fair (ADIBF) this year with a 400 sqm booth where 34 German publishers will showcase their titles. Some highlights at the stand include the Guest of Honor Stage, a VR installation on Goethe's Faust and beacons where visitors can engage in creative activity.
Ten German authors are being invited to participate in Germany’s cultural program as Guest of Honor at ADIBF. Confirmed thus far are Moritz Rinke, Olga Grjasnowa, and Judith Schalansky who will be in discussion with counterparts from the Arab Region. The cultural program will be focusing on these main topics: Futurelab, Inspiration, Soccer, Translation and (Un)certainties. Artists from Labor Ateliergemeinschaft, an association of freelance designers and illustrators in Frankfurt, will also enliven the program. These include Anke Kuhl, Kirstin Fabinski and Jörg Mühle who will hold workshops for Children and young adults, each morning of the fair from 10-12 am.
As a complement to the ADIBF trade program, Germany will also hold its own trade program at the German stand, this one aimed at addressing topics relevant to the Arab market and intending to encourage greater exchange through the matchmaking of international publishers with potential business partners in the Arab world. Twenty or more publihers and authors will participate, including such names as Jo Lendle (Hanser), and Nadja Kneissler (Delius Klasing). The program will be discussing topics like educational publishing, stustainability in publishing, digitization etc..
Germany’s Guest of Honor presentation at ADIBF is presented by the Federal Ministry for Economic Affairs and Climate Action in cooperation with AUMA – Association of the German Trade Fair Industry and supported by Frankfurter Buchmesse. The Guest of Honor presentation is organized by LMI – Leipziger Messe International. This year’s cultural program, jointly organized and implemented by Frankfurter Buchmesse, the Goethe-Institut Gulf Region, and the German Embassy in Abu Dhabi, is made possible with support from the German Federal Foreign Office.
Federal Ministry for Economic Affairs and Climate Action (BMWK)
In cooperation with
Association of the German Trade Fair Industry (AUMA)
Auswärtige Amt - Federal Foreign Office
Goethe-Institut Abu Dhabi
Frankfurter Buchmesse GmbH
LMI – Leipziger Messe International GmbH
wohlgemuth + team gmbh
The Federal Ministry for Economic Affairs and Climate Action (BMWK) decides on, and supports, official participations in the Federal Republic of Germany's international trade fairs and exhibition programme. In addition to policy and budgetary issues, the active involvement in the presentation of Germany at international fairs and exhibitions is of prime importance. In a constant dialogue with private-sector partners, the division for international / national trade fairs and exhibitions of the ministry backs the export activities of German industry on international markets.
Furthermore, the "fairs and exhibitions division" is concerned with planning and implementing German participation in world expositions abroad and with major political issues regarding fairs and exhibitions in Germany.
The Association of the German Trade Fair Industry (AUMA) represents the interests of the trade fair industry on a national and international level in dealings with parliament, ministries, authorities and other organisations.
The association organises the official German trade fair programme abroad in close cooperation with the Federal Ministry for Economic Affairs and Climate Action (BMWK) and the Ministry of Food and Agriculture.
As part of this programme, the Federal Government provides financial assistance for German participations at foreign events, but also for independent presentations by German industry abroad.